The balance of power is much more equal during Concession Trading. This is the most common form of business negotiation. The increased complexity of the deal shifts the focus away from just price. These types of deals require ongoing support through execution and delivery phases, thus creating the need to manage the relationship. Multiple transactions occur over time. Value, profitability, competitive advantage, and price tend to shape the terms as well as the length of these deals. There may be few alternatives or substitutes. Typical negotiations include supplier agreements, business customers, accounts, your personal accountant, event planning, etc.