‘m a father and a husband first. I live, eat, breathe, and even dream about negotiation. I’ve spent my life studying people involved in commercial transactions. In college I studied finance and criminal psychology before entering the entertainment world. In the music business I learned about deception from some of the most notorious liars, cheats, thieves, and psychopaths. And those were just my colleagues….
After graduating from Wharton School University of Pennsylvania I was immediately hired by RCA Records as part of their management training program. I spent 13 years in the entertainment industry, working for various record labels negotiating deals with high profile artists, strategic accounts, and 3rd party partners. In 4 short years, I navigated the shark infested waters of ‘the biz’ to become the youngest executive at Capitol Records. In 2003 I graduated from the Anderson School at UCLA with a Masters in Business Administration. In 2006 I left the entertainment world to start a negotiation consulting firm with my partners from the UK. The US business took off and I cashed out in 2009. I sold my interest in the firm to start my solo project The Edge Negotiation Group, the only company in the world combining cutting edge behavioral psychology and contemporary negotiation strategy.
In this video Bill Gagnon shares a story about a meeting with Suge Knight and his intimidation tactics.