‘m a father and a husband first. I live, eat, breathe, and even dream about negotiation. I’ve spent my life studying people involved in commercial transactions. In college I studied finance and criminal psychology before entering the entertainment world. In the music business I learned about deception from some of the most notorious liars, cheats, thieves, and psychopaths. And those were just my colleagues….
After graduating from Wharton School University of Pennsylvania I was immediately hired by RCA Records as part of their management training program. I spent 13 years in the entertainment industry, working for various record labels negotiating deals with high profile artists, strategic accounts, and 3rd party partners. In 4 short years, I navigated the shark infested waters of ‘the biz’ to become the youngest executive at Capitol Records. In 2003 I graduated from the Anderson School at UCLA with a Masters in Business Administration. In 2006 I left the entertainment world to start a negotiation consulting firm with my partners from the UK. The US business took off and I cashed out in 2009. I sold my interest in the firm to start my solo project The Edge Negotiation Group, the only company in the world combining cutting edge behavioral psychology and contemporary negotiation strategy.
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In this video Bill Gagnon shares a story about a meeting with Suge Knight and his intimidation tactics.